PECULIARITIES OF INTERPERSONAL COMMUNICATION AND SOCIAL BEHAVIOR (ON THE EXAMPLE OF AFFILIATION MOTIVATION)

The paper presents one's own vision of the motive affiliation as a complex psychological process in which behavior actions is built and types interpersonal communication are promoted. Peculiarities communicative historical retrospect revealed on material traditional student anthem, known all over world; found out how verbalization emotions coding feelings environment early late Middle Ages was held. article raises issues related to universal values, personal attitude partner communication, politeness gallantry. It investigated by means effects strengthening expressiveness poetic images reached. In analyzed text, joy highest level intensity emotions, it source feeling, i.e. code sign that helps decode context value system period. author's concept demonstrates multifaceted phenomenon – product activity, focused modern reader.